Privacy Policy

1. Information We Collect

a. Information You Provide

• Personal details (e.g., name, email, phone number) when you sign up or contact us.
• Business-related details if you are a brand partner.

b. Automatically Collected Information

• Device information (e.g., IP address, device type, operating system).
• Usage data (e.g., interactions, scan frequency, engagement statistics).

c. Cookies & Tracking Technologies

We use cookies, beacons, and similar technologies to improve user experience and analyze site performance.

2. How We Use Your Information

• Provide, personalize, and improve our services.
• Facilitate business transactions and customer support.
• Analyze trends and optimize user experiences.
• Comply with legal obligations and prevent fraud.

3. How We Share Your Information

We do not sell your personal data. However, we may share information with:

• Service Providers: Third-party vendors who assist in our operations.
• Business Partners: Brands that you engage with through our platform.
• Legal Authorities: When required by law or to protect our rights.

4. Data Retention & Security

We retain your data as long as necessary to provide our services or comply with legal obligations. We implement security measures to protect against unauthorized access, alteration, or disclosure.

5. Your Rights & Choices

• Access & Correction: You can review and update your data anytime.
• Opt-Out: You may disable cookies or unsubscribe from communications.
• Data Deletion: Request data removal via our support team.

6. Third-Party Links & Services

Zypher may contain links to third-party websites. We are not responsible for their privacy practices, so we encourage you to review their policies separately.